Photos & Infographics in Publicity
Publicity Photos and Infographics
Good Photo #1
Heads Together: The Duke and Duchess of Cambridge and Prince Harry's campaign to end stigma around mental health
The Duke and Duchess of Cambridge and Prince Harry lead a nationwide campaign involving several charities to end stigma around mental health…
Britain’s Duke & Duchess of Cambridge are patrons of UK’s mental health initiative called HeadsTogether. Here, they are seen in action with Prince Harry in a marathon. The camera angle is at the eye level and communicates equality, or on the same level, meaning the celebrities in the picture (here: royal family members) are just like us on the same level as us- this picture part of the promotional campaign makes them look friendly and approachable and action conveying emotions- relatable. There is deliberate unequal composition focusing on the 2 brothers Princes William and Harry and the bond they share and the slight emphasis on the spectators watching to convey the excitement of the marathon of HeadsTogether. The subject matter is the goodwill marathon for promoting mental health campaign and making the royal patrons look good and friendly to the British public.The timing is daylight.
Good Photo #2
Ogilvy released a feature release on Dubai’s Expo 2020 and connecting the advertising and creative intersection. The photo immediately communicates about connections and intersections (subject matter) and the camera angle of 3-point perspective from the bottom also adds to the message, making the 2 humans seem smaller and symbolically ‘part of the larger picture’ the picture herein (scaling usage), being connection or Al Wasl in Dubai (Arabic language). The idealism, vision, and innovation on display at Expo 2020 is simply bursting through the intersections of collective experience (collective unconscious)
The technical quality is also good. There is equal composition and scaling to highlight the role of each. A possible action of handshake is being implied to communicate the role of every person and object in the foreground and background.
Expo 2020 Dubai — A Hopeful Vision for the Future
02/01/2022
by Andy Wilson
Exploring Connections and Intersections Ⓒ Ogilvy & Mather
Expo 2020 Dubai is a magnificent showcase of a big and breathtakingly optimistic ideal. Namely, that if we can connect minds across our planet in the right way, we can create a better future. The Expo 2020 Dubai experience is truly global and…
https://www.ogilvy.com/ideas/expo-2020-dubai-hopeful-vision-future
Bad Photo
AD AGE’S LEADING WOMEN 2022 NOMINATIONS ARE OPEN
Our annual list of female leaders goes global to reflect the growing international scope of roles
AdAge released a press release saying Leading Women 2022 Nominations are open. Although I liked the Queen chess piece having a symbolic meaning, it still doesn’t make it clear of the subject matter to a person quickly skimming through AdAge’s website.
At first glance, it looks like some motivational feature on success, winners, and chess game. The picture doesn’t directly communicate about nominations for AdAge’s Leading Women 2022 Awards, one has to read the headline. Even then after looking at the subtle detail of the head of the chess piece, it registers into your mind that it is a Queen chesspiece and you relate it with the female alpha archetype.
The camera angle is interesting to make us notice the piece from below eye level which speaks: authority and leadership. Also I’m unsure whether I was the only one to get a semi-quick hint about what the announcement is about from the picture being a graphic designer who uses symbolism in logo designing or the general population can also quickly decipher.
Infographics
Big Ideas From the Big Game (Or Rather, the Breaks in Between)
02/23/2022
by Antonis Kocheilas
Contributors to this report: Elise Alverson, Aakriti Goel, Jaime Mougan, Amanda Ortiz, Olivia Rindone, and the Ogilvy Chicago Strategy Team
The Super Bowl stands out to advertisers for a reason. It goes far beyond the impressions reached on the screen - people talk about their favorites and least favorites, news sources write summaries, and you truly can’t put a price tag on the conversation that extends beyond the event itself.
As one of the most iconic and “all American” events of the year, the Super Bowl shows us the prevailing sentiment of our present society. This year’s spots were a showcase of the reality we find ourselves in today: simultaneously venturing into an unfamiliar and exciting new reality, while also staying rooted in the past.
While some are ready to be future-proof, others are a bit more future-aloof.
Our report dives into the trend-setting spots from this year's big game and provides takeaways and implications for marketers and brands.
Read "Big Ideas From the Big Game (Or Rather, the Breaks in Between)".
Antonis Kocheilas is Ogilvy's Global Chief Executive Officer, Advertising.
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