Campaign + News Release to promote Reynolds' aluminium foil

 Reynolds Aluminium Foil Company

1. The Campaign

Key words- solar cooking, sustainable, energy, heat, noodles, instant, easy

SITUATION    Reynolds Aluminium Foil needs to garner publicity for aluminium foil, which isn’t the most exciting thing in the world. Reynolds Aluminium Foil has decided to take an interesting application of aluminium foil by organising an interactive solar cooking workshop- a PR Campaign and news release for the same.

OBJECTIVES

1. To gain publicity for Reynolds’ aluminum foil

2. To encourage sustainable cooking practices 

3. To inspire creativity and fascination for the role of foil in solar cooking

4. To reduce carbon footprint

TARGET AUDIENCE    People who love to cook, Nature enthusiasts, Innovators and Sustainable/Ethical Conscious people

STRATEGY    By organizing a company-sponsored solar cooking workshop followed by a contest at the end, 

1. Chefs- amateur, professional, aspiring alike- will be intrigued by the solar cooking machinery wonders, playing with the foil’s quality and texture

2. Nature enthusiasts and picnic people will realize the foil’s advantages in solar cooking and hot food

3. Innovators- people who like to come up with creative ideas will also remember this event for their sustainable innovation

4. Sustainable-conscious people will also remember this as creative, and one carbon footprint less.

TACTICS AND MESSAGE    The success of the solar cooking workshop heavily depends on continuous borrowing from Reynolds’ aluminium foil and this directly emphasizes on the foil’s texture, quality and utility in their sustainable cooking adventure. A person from the company will go in a U-turn offering roll of Reynolds’ aluminium foil to contestants as they cook. Host a lowkey contest at the end of the workshop. This encourages the participants to get more innovative with their usage of the foil for excellence in cooking, driven by competitive spirit or excitement. 

PLAN OF ACTION  

1. Talk with environment conservation centers, schools or restaurant manager to have a workshop with their employees or students.

2. Prepare a budget for 30-50 solar cookers and 20 foil rolls for these 1-3 places where the workshop will be conducted.

3. Send out flyers and posters 

4. If needed, invite a celebrity chef or environment activist as a guest to the workshop. 

2. News Release Announcement

Reynolds Aluminium Foil Company

Feb 14, 2022

REYNOLDS’ SOLAR COOKING WORKSHOP

Reynolds Aluminum Foil Company Helps Institutions Realize Their Sustainable Vision

New York City, NY, Feb 14- We plan to host a solar cooking workshop in association with environment conservation centres, schools, restaurants on April 22- World Earth Day. 

“This would be an event to remember by people who love to cook, nature enthusiasts, Innovators including children and Sustainable/Ethical Conscious people.” The President, Ms. Anderson added, “And what more better day to do it than on World Earth Day.”

This will help people and organizations fulfil their cause for sustainability with our workshop helping them realize their innovative vision as our end-of-workshop contest would encourage sustainable cooking experiments and a room for creativity. 

“When we talk of Earth Day, we only focus on planting saplings. But we go back to our homes and continue to contribute to fossil gas extinction with our conventional cooking. So let us possibly normalize solar cooking with our aluminum foil,” the Vice President said.

Reynolds Aluminum Foil Company is a leading organization for aluminum foil supply in the Northeast Zone of the United States. It has developed variety of aluminum foil product development projects to meet sustainable demands and also specializes in other aluminum products.

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If you would like more information on this event or workshop, please contact Reynolds Aluminum Foil Company at 657846344 or email at reynoldco@rafc.org.