MEDIA KIT: Brand launch of Juno under Neiman Marcus Group (line extension + brand extension)
1. PRESS RELEASE
KEYWORDS inclusive, functional wear, atelier, diversity, women, apparel, neiman marcus, retail, luxury, India, launch, brand extension
25 November 2022
NM Group Expands Juno to India
London’s Favourite Luxury Maternal Line Arrives in Bangalore
Bengaluru, Karnataka, 25 Nov- Neiman Marcus is launching international brand extension, Juno- the end of this month to meet the ever-fast globalizing market of 2022 with increasingly diverse needs for one overlooked segment of consumers in luxury retail: mothers and nursing people.
The US-based luxury department store has earned its name for selling high-end atelier accessories and apparel, housing various designers. NMG, with its more than 10,000 associates, offers its customers the most exclusive products from the world's most desirable brand partners.
India’s upper middle class has sought international retailers like Bergdorf Goodman, NM’s subsidiary as an aspiration for retail therapy. India’s young adults and teenagers are increasingly becoming fashion trends happening globally, because of social media. “Instagram has united us all into a global village. And these days, the need for inclusivity and diversity in representation is being needed more than ever, especially in the apparel industry,” says CMO of Neiman Marcus Group. The cosmopolitans and metropolis of India such as Bangalore, Mumbai, Delhi, Pune, Chennai are observing an increasing target market appeal for these luxury yet inclusive lines.
“Fashion has often celebrated men in all stages of life but overlooked women except their maidenhood stage,” says Gitika Ajay, the British-Indian Creative Director of the new maternal clothing line. “Juno, named after the Roman goddess of marriage and motherhood. It is Juno’s vision to celebrate the matron and the heavily tabooed crone side of women, who are considered heads of family in my Indian culture.” Neiman Marcus Group thus expanded its brand extension with creatives to cater to the flexible, versatile, hustling, have-it-all woman. “Juno, through the parentship of NM Group plans to increase accessibility for women of all ages who want to buy comfortable yet stylish, ensembles from our luxury line without feeling out of age about it,” Ajay added.
Juno will first launch its new store in Palladium Mall in Mumbai and Forum Mall in Bangalore on 21st December 2022. A unique, one of a kind exclusive Christmas party will be hosted by Juno at the St. Regis Hotel, Mumbai inviting women leaders from all kinds of industries to celebrate Juno and the launch of women’s regal style.
Further details about Juno’s other national store expansions are available on our website. For more information on Juno’s products and its launch in a city near you visit:
Juno Comes To India’s City of Dreams: Mumbai Launch Party
Juno Arrives at DLF Emporio from 1 December
Neiman Marcus’ New Brand Extension: Inclusivity for all Women
NM Group’s Christmas Live 2022 on Instagram
Everything You Need For The 2023 Working Mother
Juno is one of the UK’s leading maternal premier clothing line owned by luxury retailler Neiman Marcus Group (NMG). Neiman Marcus Group’s legacy of innovating and our culture of belonging guide our roadmap for Revolutionizing Luxury Experiences. As one of the largest multi-brand luxury retailers in the U.S., with the world's most desirable brand partners, we're delivering exceptional products and intelligent services, enabled by our investments in data and technology.
Since Juno’s launch in the UK in 2021 has helped transform the lives of many women of all ages who struggle to find a style which celebrates women maturing, or not making age an odd look with an ensemble. Visit www.wearjuno.com for more.
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If you would like to book an appointment with Juno’s exclusive products or attend its launch events in your nearby city, please more information on Juno’s products, contact Ruhi Ramaseshan at Appointments at 838874756 or bookings@juno.com. If you are a member of media or the press and would love to collaborate or attend our exclusive trade shows, contact Jeryl Jones, Communications Executive at 657848999 or press@juno.com.
2. BACKGROUNDERS
Learn more at www.neimanmarcusgroup.com | Instagram: @juno.apparel | Twitter: @juno.apparel |
Facebook: www.facebook.com/neimanmarcusgroup/juno
CORPORATE PROFILE
Juno is a British premium maternal clothing line, a brand extension by American luxury retailer Neiman Marcus Group (NMG). The London-based maternal luxury line started as NMG’s online experiment with just one store Dover Street back in 2020 and quickly won the hearts of many working and rich women, parents and mothers especially during the pandemic when retail therapy matched with needs. Eshwari Pathare and Paulina Marant, merchandisers; popularized it in the post- pandemic era of 2021 with the signature patronage of Neiman Marcus Group.
The products offered by Juno range from maternal apparel: formal, event wear, gala wear, mother- of-the-bride, seasonal and festive wear along with accessories such as necklaces, handbags and branded merch. Parent company, Neiman Marcus Group’s legacy of innovating and our culture of belonging guide our roadmap for Revolutionizing Luxury Experiences. As one of the largest multi-brand luxury retailers in the U.S., with the world's most desirable brand partners, we're delivering exceptional products and intelligent services, enabled by our investments in data and technology.
Through the expertise of our 10,000+ associates, we deliver and scale a personalized luxury experience across our three channels of in-store, eCommerce, and remote selling. Our NMG Way culture, powered by our people, combines individual talents into a collective strength to make life extraordinary. For our flagship stores, visit wearjuno.com and NMG’s flagship brands
On December 2022, Juno will host an exclusive “Her Reign” royal Christmas themed party inviting women leaders across all industries at St. Regis Hotel, Mumbai.
CORPORATE GOVERNANCE
3. MEDIA
MEDIA PASS
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