Email Pitch to McCormick: Launching Savory Mango "Rub"

Q. Prepare an email pitch for the latest “rub” introduced by McCormick to use on a variety of meats and vegetables. (Make it up). A “rub” is spices or sauce to use on above items for taste, tenderness, smell, etc.

KEYWORDS: #rawmango, #ancient, #savourymango, #cooking, #mangopickle, #indiancooking, #timeless, #contemporary, #classic, #innovation, #healthy, #mangoleaves

Now You Can Cook Savory With Mangoes

McCormicks introduces Indie Raw Mango rub for the Southeast Asian immigrant community, inspired by the age-old Indian culinary practice. 

Terri- When America’s Walmarts or Wholefoods keeps releasing variety of food categories such as percentage of fat, cruelty-free, antibiotic-free etc. only 3% of Americans, especially those who identify with ‘spicier culinary’ food habits due to their cultures; are satisfied with American food. 

Considering our country’s thousand gallons of food wastage due to overall dissatisfaction, and with rise in population of immigrants in the States, it is time we address diverse needs of our market. Whether it is Mexican, Indian, Arab or East Asian Americans bring spices to America only to dislike regular American food, which is too mild for their taste. So we have launched our Indie Raw Mango Rub; a timeless raw mango cooking ingredient inspired by Ayurvedic culinary science. This is an age-old culinary practice in ancient India (now South and Southeast Asia) since times immemorial. Inspired by Indian staple of raw mango pickle that complements dry wheat base such as rotis. 

McComicks Indie Raw Mango spread can go with rotis, burrito wraps or as an addition 

to meat/veggie base to the roti/burrito wrap.

Raw mango or ‘kairi’ in Ayurvedic culinary art, has many benefits. You get a pleasant raw mango aroma while cooking your savory or sweet dish. Our raw mango rub has variety of applications from spreads in burrito/roti meat or veggie wraps, raw mango spread on bread, its paste in cooking as substitute for people allergic to garlic to Indian traditional raw mango juice a healthy cooler in summers, even recommended by Asian Institute of Gastroenterology Nutrition Award-winning celebrity nutritionist Rujuta Diwekar. 

With the rise in awareness towards veganism and healthier lifestyles, vegan consumers would be more satisfied with diversified cooking and raw fruit aroma. Fruits although sweet in nature when ripe, their raw benefits are overlooked due to lack of awareness in the Western world and vegans benefit first from our McCormicks Indie Raw Mango paste. Our product also benefits the Indian-American immigrant community who use home-styled cooking in contemporary applications when living in the USA. 

Are you interested in a submission featuring the rich cultural/historical relevance, its versatile application and health benefits of raw mango highlighting it as an alternative for vegans to promote our Indie Raw Mango Rub for our ideal consumers?

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If you would like more information, please reach me out at eshwari@mccormick.com or 356267848. 

Thank you!

Eshwari Pathare

Head of Product Marketing

McCormicks (opens to https://www.mccormick.com)